AB 780 – Advertising of Retailers
This bill updates advertising rules in regards to retailers. Currently, a manufacturer may list the contact information of on-sale retailers that carry its beer so long as (1) it is done in response to a direct consumer inquiry and (2) the response includes more than two unaffiliated retailers. This bill has eliminated the need for a direct consumer inquiry and broadened the rights to include off-sale retailers as well. Any such listing must still avoid any laudatory statements, and must be limited only to the retailer’s name, address, phone number, email, web address, or other electronic media. The listing also cannot reference the retail price of the beer.